Business plan, Shminzness Plan... Why in the world is this even important?!
Writing yourself a business proposal gives you the blueprint to a successful business plan. When you write down every step you need to take, the cost of every item and examine your competitors this allows you to OWN your market. It gives you stepping stones for "manifesting" your dream business, because manifestation is just a series of decision in acting like the person you want to become. Eventually you make enough tiny changes that you are THAT GIRL.
Business Plan for Flower Preservation Artists
1. Executive Summary
Business Name:
Business Address:
Phone Number:
Email Address:
Website: (if applicable)
Business Overview:
Provide a brief description of your flower preservation business. Explain what your business does, the services or products you offer, and your target market.
Mission Statement:
Define the mission of your flower preservation business. What is your ultimate goal or purpose?
Vision Statement:
Describe the long-term vision for your business. Where do you see it in the next 3-5 years?
Objectives:
List your short-term and long-term business goals. What do you want to achieve in the first year, and what are your projections for the next 3-5 years?
2. Company Description
Business Name and Structure:
What is the legal name of your business? (e.g., LLC, Sole Proprietorship, Partnership)
Ownership:
Who owns the business, and what is their role?
Business Location:
Where is your business located? (address, virtual, or mobile)
Business History:
If applicable, include information about how your business started and any milestones reached.
Unique Selling Proposition (USP):
What makes your flower preservation services unique compared to others in the market?
3. Products and Services
Product Line/Service Offerings:
- Flower Preservation Kits: (e.g., DIY Kits, Wedding Keepsake Kits)
- Preserved Flower Artwork: (e.g., framed pieces, custom flower art)
- Custom Resin Preservation: (e.g., resin-coated flowers, jewelry)
- Other Offerings: (e.g., gift items, floral-themed home decor)
Pricing Structure:
What is the price range for your products and services? Be specific.
Product Development:
Describe the process of creating your flower preservation art. This could include sourcing flowers, drying methods, resin preparation, packaging, etc.
4. Market Research and Target Market
Industry Overview:
Provide an overview of the flower preservation industry, including trends and market growth.
Target Market:
Describe your ideal customer(s). Include details such as:
- Demographics (age, gender, income, etc.)
- Psychographics (interests, values, lifestyle)
- Geographic location (local, national, or international)
Market Need:
Why do customers need your flower preservation services? What pain points are you solving for them?
Competitive Analysis:
Who are your competitors in the flower preservation space? What are their strengths and weaknesses? How do you plan to differentiate your services?
5. Marketing and Sales Strategy
Branding and Positioning:
How will you position your business in the market? What is your brand message and image?
Marketing Plan:
- Online Marketing: (Social media platforms, website, blog, SEO, etc.)
- Offline Marketing: (Local events, bridal shows, pop-up shops)
- Partnerships: (Collaborations with florists, wedding planners, etc.)
- Content Strategy: (Creating tutorials, behind-the-scenes, showcasing client stories)
Sales Strategy:
How will you sell your services and products? Will you have an online store, physical location, or a combination of both? Will you offer subscription models, custom orders, or ready-to-buy kits?
Customer Retention Strategy:
How will you keep customers coming back? Will you offer loyalty programs, follow-up emails, or discounts for referrals?
6. Operations Plan
Daily Operations:
Outline the daily operations of your flower preservation business. This can include:
- Sourcing flowers (partnerships with local florists or suppliers)
- Flower preservation (drying, pressing, resin application)
- Product creation (framing, packaging, shipping)
- Customer service (responding to inquiries, handling complaints)
Suppliers and Vendors:
List the suppliers you will work with for items such as flowers, resin, packaging materials, and other supplies.
Technology and Tools:
What software or tools will you use to run your business? (e.g., Shopify for online sales, QuickBooks for accounting, social media tools for marketing)
Staffing:
Will you need any employees or contractors? If so, what roles will they fill?
7. Financial Plan
Start-up Costs:
Estimate the costs associated with starting your business. This can include equipment, supplies, legal fees, and marketing expenses.
Revenue Model:
Describe how you plan to make money. Will you sell direct-to-consumer or wholesale? Do you have different pricing tiers or packages?
Projected Income Statement:
Provide an estimate of your expected revenue and expenses for the first 12 months. I find it is easiest to get an exact number of items your need to sell to make a certain amount of money. Then break that down to number of items per week or month. Maybe you have seasonal sales that you plan on doing more for certain events.
Break-even Analysis:
At what point do you expect to break even (cover your initial investment and ongoing costs)?
Funding Requirements (if applicable):
Do you need external funding to get started? If so, how much and for what purposes?
8. Legal and Administrative Aspects
Business Structure:
What legal structure is your business (LLC, sole proprietorship, etc.)?
Licenses and Permits:
List any necessary licenses and permits needed to operate your business. This can include business licenses, tax registrations, and health department permits if applicable.
Insurance:
Will you require any insurance (e.g., general liability, product liability, or property insurance)? This is not always needed.
9. Risk Management
Risk Assessment:
Identify potential risks to your business (e.g., seasonal fluctuations in demand, supply chain disruptions, competition).
Mitigation Strategies:
What steps will you take to mitigate these risks? For example, diversifying products, investing in marketing during slow periods, etc.
10. Milestones and Future Plans
Short-term Goals:
List your key objectives for the next 6–12 months.
Long-term Goals:
Outline your vision for the next 2–5 years, including growth strategies, new product development, or potential expansion. THINK BIGGER HERE!
Appendices (optional)
Include any supporting documents that are relevant to your business plan, such as:
- Market research reports
- Supplier contracts or agreements
- Detailed financial projections
- Customer testimonials or samples of your work
Conclusion
Summarize the key points of your business plan and express confidence in the future success of your flower preservation business. For more personalized help, check out other coaching options available to you with Blossom into Love Academy. CLICK HERE to learn more.